Blog

In today’s blog post I’ll talk about the one thing I’ve tried (and it works!) when I want to proactively organize my qualitative data, and that is concurrent data collection and analysis. I’ve said 101 times here, as well as across all Quali Q channels and products, how important it is to strive for concurrent data collection and analysis.

What do kitchen renovations and semi-structured interview guides have in common? Overall, we start with a specific, tangible plan and end up doing way more than we envisioned at first. A parallel situation tends to happen with interview guides where we end up adding way too many questions just in case we forget something or need a bit more information here and there...

The past seven days have been stressful for all of us. The novel COVID-19 was definitely not in my list of content for March 2020 but here we are. We are ALL going through this crisis, and trying to make the best of unpredictable changes is a must (in addition to social distancing and increased hand washing). This week I am launching a tool that our team designed to help you assess and improve your qualitative interview skills, and it is a GREAT one!