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About a month ago, I covered inductive and deductive approaches to qualitative data analysis in the Qualitative Data Analysis Masterclass. If you receive the Quali Q newsletters, you know I asked you the question, “How do buttons and qualitative data analysis relate?” Well, I use buttons (yes, you read it right!) to introduce both approaches through an activity that is a bit intriguing yet fun. Today I am going to attempt to do it through a blog post…

I see many novice qualitative researchers in health disciplines as lost I once was, and somehow reluctant to name their method qualitative description because it does not seem to have the same prestige as grounded theory, phenomenology, etc. Well, I am here to tell you to let go of the limiting belief that qualitative description is not as worth or good as other qualitative methods because that is not true. Well-done qualitative description produces incredible findings that tend to offer readers a comprehensive presentation of facts about a given phenomenon in a very accessible language.