Sampling in qualitative research is so important. My mentor and former supervisor, Dr. Maria Mayan, says that nothing differentiates quantitative and qualitative methods more explicitly than the logic behind sampling. Sampling refers to who your participants will be and what data you will collect. When thinking about sampling, you need to carefully consider the inclusion/exclusion criteria for your research. Subjectively and deliberately sampling participants and data leads qualitative researchers down the path of richly exploring the phenomenon of interest, which leads to rich data and, dare I say, easier to write (and publish) results…
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