Online Focus Groups

Hello Qualitative Mind,

Today’s blog post is about conducting online focus groups. Because of COVID-19, many qualitative researchers have had to move their data collection online. A Quali Q community member asked a couple of questions that I decided to answer in more detail back when I was still doing “Qualitative Wednesday” inside the Facebook group.

The video is available here and also on the Quali Q for Qualitative Minds YouTube Channel.

In the video about online focus groups, I explore:

• What makes a focus group (vs. a group interview)

• The important practicalities when planning focus groups and then online focus groups

• The value of pilot testing (i.e., running a mock focus group)

• Factors related to COVID-19

It was an information-rich Qualitative Wednesday that I enjoyed preparing. I hope you like it too.

Talk soon,

Maira Quintanilha