Hello, I’m Maira.
I’ve been a qualitative researcher for more than a decade now, but what really defines me are the other roles I play in my life. I’m a mother of two, wife, wine and food lover (in my opinion everything tastes better with salted butter)…
Oops! I forget to mention that I’m also a Registered Dietitian (who loves butter).
I did my Masters and PhD at the University of Alberta, Canada. In 2015 I was awarded the Vanier Canada Graduate Scholarship (a super prestigious doctoral award) with a graduate project that was 100% qualitative! By the end of my PhD, in January 2020, I had…
Published six papers and conference proceedings
Presented my research at more than 15 conferences locally, nationally, and internationally
Written the two most important chapters of my thesis {which are, of course, my kids 💜}
All of that to say that, yes, you can have an impactful career as a qualitative researcher!
If you’re asking yourself, “Why didn’t she pursue an academic career as a qualitative researcher?”, the answer is pretty personal...
Although my position as an entrepreneur/Quali Q owner is very fulfilling, it’s one that was carved out of one the worst experiences of my life…not so much by choice, yet by design.
I was determined to become a successful academic and build a strong qualitative research portfolio. But, when my second child was diagnosed with cancer at five months of age in September 2018 and went through chemotherapy, everything changed.
I realized an academic career no longer aligned with my life priorities. In a serendipitous moment (I was baking cookies and browsing recipes online), I found an online course and thought to myself, “Wow! I could teach something I know online and outside of academia…”
Fast forward to 2021- I’ve launched two successful, highly-ranked qualitative courses, taught various online (hello pandemic!) qualitative research seminars and workshops, and published three publications post PhD. With a big smile on my face, I can proudly say I’ve supported more than 100 qualitative researchers worldwide.
I’ve been described as someone who is very knowledgeable about qualitative research and can explain rather complex concepts in a simple, tangible and fun way! I agree with this description because I love what I do and have made it a career mission to help academics, researchers and clinicians in the health sciences and interdisciplinary fields related to health move their qualitative projects along with ethics and confidence!
We think this Masterclass is great, and we hope you do too!
However, we know that not everyone learns in the same way. If you do try this masterclass and you aren't completely satisfied with it in the first 14 days, we will give you your money back {guaranteed}. Just send us an e-mail at info@qualiq.ca and let us know it didn't work for you and why.
Qualitative Data Analysis Masterclass
$49 USD
Inside QDAM, you will learn:
The purpose of qualitative data analysis and key steps when planning your qualitative data analysis.
Inductive, deductive and abductive approaches to qualitative data analysis; coding; theming and interpreting.
Three approaches to content analysis, thematic analysis and constant comparison.
Data analysis of focus groups & coding comparison.
What "usable" qualitative health research means.
Three strategies to move forward with your qualitative writing.
The "writing mindset".
You’re the one who can synthesize your qualitative data (including your participants’ interview/focus groups transcripts), and present your findings to larger audiences who want and need to hear them.
Moving along with your qualitative data analysis, and turning stacks of textual and visual data into publishable results, is an act of service to your participants, communities and field(s) of study. I often say, inspired by Janice Morse, that qualitative research holds an incredible capacity to put humanity back in health research.
In order for this to happen, YOU – the qualitative mind – need to realize your full potential as someone who can confidently code transcripts, develop themes, make decisions, select quotes (strategically!!!), and write the findings…all in a powerful manner.
The Qualitative Data Analysis Masterclass is my way of supporting you to do EXACTLY THAT!
I can’t wait to serve and work with you. See you inside QDAM!